LESS STORY.
MORE DOING.
Transforming Hospitality Storytelling
At STORYDOING.PRO, we help hotels, resorts, and restaurants enhance their brand narratives through comprehensive audits and strategic messaging. Our approach ensures that every customer interaction resonates with the brand's offerings, leading to a more engaged clientele.
We don’t just brand it. We help run it.
We’ve sat in the back office, behind the pass, at the check-in desk, and in management meetings that should’ve been emails.
We know how operations fall apart—and how to fix them without losing your brand soul.
From workflows to waste, upselling to uniforms, team culture to guest experience—we help turn strategy into execution.
Because the best brand stories don’t come from marketing.
They come from how things actually work.
Overview
We’re not an agency. We’re the people who call your bluff.
We don’t do buzzwords. We don’t do vanity decks.
We do the real work behind brands people actually remember.
STORYDOING.PRO is where strategy meets operations, and storytelling gets punched in the face by reality.
We help hotels, restaurants, and service brands stop pretending—and start performing.
We audit your brand, sharpen your positioning, fix what’s broken, and show your team how to deliver it daily.
Marketing, yes. But also menus, moodboards, towels, signage, SOPs, P&Ls, pricing, portion sizes, the vibe, and the verbs.
We’ve worked across markets and continents, and we don’t need a five-star badge to tell you when something’s mediocre.
This isn’t about being louder. It’s about being truer.
BUSINESS SOLUTIONS
Brand Audits – We dissect your brand across every touchpoint and show you what’s not working (and why no one’s buying it).
Positioning & Messaging Strategy – We help you say the right thing, to the right people, in a way that actually matters.
The SagaSteps System – Our own diagnostic tool to evaluate brand alignment across experience, story, and operations.
Conversion Copywriting – Websites, ads, menus, campaigns—written to move people, not just impress marketers.
Website Strategy & Content – Built for bookings, not just looking pretty.
Operational Brand Alignment – We fix the disconnect between what your brand says and what your guests actually get.
Upselling & Sales Training – For staff who need to sell without sounding like salespeople.
Experience Design & Guest Journey Mapping – We choreograph how your brand is felt, not just seen.
Naming, Taglines & Verbal Identity – If it sounds forgettable, we change it.
Product & Concept Development – From beach bars to signature dishes to branded cold brew: we make your ideas real.
Hotel & Hospitality Innovation Consulting – Smarter menus, better workflows, fewer complaints, more money.
Storydoing Workshops & Courses – For teams, leaders, and those who want to stop the bullshit and build something real.
Field notes from the front lines of brand and business.This is where we say the things your brand strategist won’t.
The truths no one prints in pitch decks. The failures behind best practices. The patterns behind what actually works.
We break down case studies, rip apart industry myths, and rewrite the rules of branding, storytelling, and execution—from the inside.
Some of it’s useful. Some of it’s painful. All of it’s real.
Click in if you’re tired of surface-level takes and want stories that teach, challenge, and occasionally piss people off.
About THE FOUNDER
Ratko Iveković — The Storymancer
Ratko Iveković didn’t stumble into branding. He lived it—on stage, on camera, behind the pass, and inside boardrooms full of bullshit.
Raised in Tanzania and Egypt as the son of a diplomat, Ratko grew up fluent in contrast, culture, and people. He studied theatre and literature at the American University in Cairo while working nights in bars and clubs that taught him more about human nature than any textbook ever could. By the time he was cast on MasterChef Croatia, he wasn’t just cooking—he was performing. And winning attention.
Before hospitality, there were years in marketing, PR, and live events—where he learned how to craft stories people actually care about. But after MasterChef, he went deeper: managing restaurants, coordinating luxury banquets, and getting his hands dirty inside real hotel operations. He didn’t just talk service—he delivered it.
Now, with STORYDOING.PRO, he blends it all: brand strategy, guest experience, operations, behavior, copy, theatre, food, and fire. No fluff. No posturing. Just sharp thinking and unapologetic honesty for hospitality brands that actually want to get better—not just louder.
Today, Ratko works as an international consultant across hotels, resorts, beach bars, destination brands, and tourism boards—in Croatia, the UK, Slovenia, Egypt, and beyond. He also writes regularly for CafeBar & Restoran and Hoteli & Restorani, where he doesn’t shy away from calling the industry out when it starts smelling stale.
If your brand story is off, flat, or just decorative, Ratko’s the one who’ll tell you why—and what to do about it.